| An effective website attracts customers to your business, generates sales leads and closes sales - multiplying your profits in the process. Professional web design firms must combine uniqueness and innovation in design with state-of the-art technology and maintenance support to create a powerful website that produces results. Before hiring a web designer, consider the following ten factors: 1. Effective Web Designers communicate well Experienced web-designers support multiple modes of communication for interacting with their clients. These include phone, email and live chat. Depending on your requirements, you can use the communication method that suits you best. 2. Website Design Budgets Should Focus on Results Effective web-design teams often combine the method of flat fees with hourly billing for software design and installation. It is never advisable to enter into open-ended billing relationships with Web designers until the maintenance phase of the project. 3. Smart Web Designers and Developers Make Billing Easy An experienced web-design company usually charges twenty to fifty percent of the project fee in advance, and accepts payment through checks and major credit cards. 4. A Web Design Company Shares Its Work Professional design companies encourage their designers to maintain portfolios representing their best work, client information and testimonials. You can request portfolios to assess the effectiveness of the company’s web design solutions. 5. Flexible Website Designers Use Time Saving Technology Quality web design teams support the use of inexpensive and time saving technology. This includes open source publishing and e-commerce tools like WordPress for handling Weblogs and corporate information pages, osCommerce for online shopping features and Zope for building customized content management and customer interaction tools. These tools enable businesses to achieve professional standards while saving time and money. 6. Efficient Web Design Professionals Blend Stock and Scratch sources Efficient website designers always maintain a set of stock templates and images to speed up work. When designing a website for a client, they select an appropriate stock template and customize it from scratch to meet client-specific requirements and ensure uniqueness and freshness in design. 7. Intelligent Web Professionals Distinguish Design and Hosting Many website design firms offer complementary and low cost Web-hosting solutions, usually as part of their maintenance packages. Quality firms provide excellent uptime, reliability and service. Compare the cost and benefits of an in-house hosting solution and an independent web-host before making your decision. 8. Creative Website Designers Let Clients Handle Minor Updates Experienced Web designers develop architectures for Websites including publishing platforms that simplify the process of making changes. These plans are so effective that they allow you to make minor updates in-house or with the help of a less expensive Web professional. These web designers often save their skills for launching or re-launching websites and major revisions requiring considerable work on design, templates and graphics. 9. The Best Web Developers Understand Standards and Accessibility The designed website should comply with both web standards like standards for interface design and browser accessibility, and state and federal guidelines such as providing accessibility features for the visually impaired and people suffering with other medical insufficiencies. Experienced Web designers should also ensure SEO optimization of your website and prevent it from become inaccessible and unusable. 10. A Good Web Design Company Gets Honest about Rates and Turnaround Time Even the most efficient Web designers can combine only two of the three features (High quality, speed and low cost) when designing your web-site. Professional web design teams will provide you accurate estimates about their rates, speed and turnaround time. Firms that are more expensive often have smaller waiting lists. If sufficient time is available, you can get a high quality website at a lower cost. Select a Web design firm that meets your requirements. Focusing on Results sets Premier Website Design Professionals Apart Effective Web designers comply with all of the above-mentioned practices. More importantly, they make clients feel comfortable about wading into unfamiliar waters. The right Web design firm can enable your business to save thousands of dollars and valuable time. About the Author: Daljeet Sidhu is Co-founder at TradeSeam. See guide to hiring web site development firms. Compare web design services quotes. Sellers JOIN for sales leads. Source: http://www.isnare.com/ Permanent Link: http://www.isnare.com/?aid=422286&ca=Internet |
Monday 26 December 2011
Website Design - Top Ten Ways To Identify A Quality Design And Development Firm
How to Rank High in Search Engines Result Pages (SERP’s)
Studies have revealed that 90% of Internet users find websites through search engines and out of those users, 90% do not go past the first 30 results displayed. With this in mind it is easy to see why it’s important for your website to rank high in these results.
Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.
The Search Engines Result Pages (SERP’s) can be broadly divided into two categories: “Organic” or ”Natural” listings and Paid Advertisements usually bought on a "Pay Per Click" (PPC) basis.
Roughly 80% of clicks at Google occur within the organic listings not the PPC listings. This is why is it important to get your site to rank naturally in the search engine result pages. Getting your site to rank high is not tricky; it’s just a matter of optimising your website to be search engine friendly. Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. SEO is pretty much common sense, search engines are text analysis systems so if your webpage is full of images with little text your site will not rank high. You need to target each keyword/phrase on different pages. So if you want to target the search terms “business plans” you need to have one page with the title “business plans” and lots of text about “business plans”.
To me this is just common sense but then I have been working in the SEO field for a number of years. However it never ceases to amaze me why people still call their home pages “home” or have their business name on the title of every single page of website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Argos or Amazon but if you’re trying to get customers from for internet users you need to optimise your text for the search engines.
The other aspect of getting high SERPs is trust and authority. It is kind of no different than any other business trying to gain trust and a good reputation. Forgetting the cyber world for a moment, in the real world established businesses have much more clout that new start up businesses. Like your favourite restaurant. If a new restaurant opened up just down the street you might not want to chance eating there and stick with your favourite restaurant. Now if you hear that its gaining a good reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted (authoritive) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or not relevant website.
Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and using keywords excessively. Adding 500 pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they might look into your site and possibly penalise it.
So the only way to obtain high SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily), have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.
About the Author: Carolyn is the webmaster of Search Solutions Ltd, experts in obtaining High Search Engines Results.
Source: http://www.isnare.com/
Permanent Link: http://www.isnare.com/?aid=280696&ca=Internet
Search Engine Results Pages (SERP's) are the pages you see after you type in a search on Google or other search engines and click on the Search button. Because 90% of people use search engines to find what they are looking for these SERP’s are the most important pages on the internet.
The Search Engines Result Pages (SERP’s) can be broadly divided into two categories: “Organic” or ”Natural” listings and Paid Advertisements usually bought on a "Pay Per Click" (PPC) basis.
Roughly 80% of clicks at Google occur within the organic listings not the PPC listings. This is why is it important to get your site to rank naturally in the search engine result pages. Getting your site to rank high is not tricky; it’s just a matter of optimising your website to be search engine friendly. Search Engine Optimisation (SEO) is the process of engineering your website so it can be properly read by the search engine spiders. SEO is pretty much common sense, search engines are text analysis systems so if your webpage is full of images with little text your site will not rank high. You need to target each keyword/phrase on different pages. So if you want to target the search terms “business plans” you need to have one page with the title “business plans” and lots of text about “business plans”.
To me this is just common sense but then I have been working in the SEO field for a number of years. However it never ceases to amaze me why people still call their home pages “home” or have their business name on the title of every single page of website. The owners probably search for their business and are pleased when it comes up first in Google. This is only good for the customers that know your company which is fine for large brands like Argos or Amazon but if you’re trying to get customers from for internet users you need to optimise your text for the search engines.
The other aspect of getting high SERPs is trust and authority. It is kind of no different than any other business trying to gain trust and a good reputation. Forgetting the cyber world for a moment, in the real world established businesses have much more clout that new start up businesses. Like your favourite restaurant. If a new restaurant opened up just down the street you might not want to chance eating there and stick with your favourite restaurant. Now if you hear that its gaining a good reputation for good food you might then decide to try it out yourself. The same can be said about websites except the trust you get is via an algorithm. The more links you get from already established trusted (authoritive) sites the more Google will trust you. It makes sense really, because a good website will not link to a rubbish or not relevant website.
Another aspect of trust is by doing things with the search engines terms and conditions. This means building links naturally and using keywords excessively. Adding 500 pages in one day is not a naturally progression, search engines like websites to expand naturally, anything else and their warning lights flash which means they might look into your site and possibly penalise it.
So the only way to obtain high SERPs is to do everything the search engines like. This means building websites that are easy to navigate (so users and the crawlers can find every page easily), have lots of good relevant interesting content and plenty of trusted links. Make your website the best site on the internet in your chosen niche and you shouldn’t go far wrong.
About the Author: Carolyn is the webmaster of Search Solutions Ltd, experts in obtaining High Search Engines Results.
Source: http://www.isnare.com/
Permanent Link: http://www.isnare.com/?aid=280696&ca=Internet
Link building for effective search engine optimization
When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
| Author Bio Article written by the CEO of http://www.submit-site.org/ Article Source: http://www.articlegeek.com/ |
Friday 18 November 2011
Popular 2011 SEO Tools
There are a number of popular SEO tools available online that will make your work much easier. The SEO experts will advise you about these effective tools that will solve your problem areas. The first and most important tool is Google Analytics.
This is a free tool that gives you an easy solution to analyze the traffic of your website. You can track your site and find out the number of page views you have received in a particular time frame. You can also find out the length and depth of visit and the geographical location of your visit. The three SEO elements covered by Google Analytics are search traffic, search keywords and content performance.
Alexa toolbar is very useful for internet users. This is widely used by many webmasters for many years due to its ability to measure the performance and popularity of a website. Alexa is able to give you accurate results up to the top 100,000 sites existing online.
Another great tool that helps you to find out the right keywords for your site is KeyCompete. You can determine the keywords of your competitors easily. This could be obtained through their PPC programs. This is an online tool with lots of useful features. No one can overlook the usage of this tool to find out the appropriate keywords for their sites.
You can get information about your competitors and receive reports about their performance in major search engines like Google and Yahoo through the SEO tool SEOmoz. This helps you to find out what your competitors are doing and help you to keep track of their progress. Knowing these things will help you plan your future moves accordingly.
This also helps you in site error detection, traffic tracking and keyword research. IWEBTOOL has many tools in one that covers most areas of SEO. The great feature of this is the Google PageRank Prediction. This predicts the ranking in Google. This gives account of the links a domain has and measures the speed of the website. With Website Speed Test you can find out the time taken for site loading.
Widexl helps you to locate pages that are linked to your site. This feature has a meta tag analyzer that helps you to analyze the meta tags, page loading time and keyword density. You can check the links of your site on six search engines and make comparisons among competitors with another great tool of Widexl, Search Engine Saturation.
The SEO tool, Link Diagnosis helps the website owners to examine the link competition. This provides main details about eh links of the competitors. You can get details about anchor text, page ranks, etc. The Link Diagnosis runs only in Firefox browser.
SEO Logs is a combination of many free tools for SEO like Web Page SEO Optimizer, Keyword Difficulty Check, Backlinks Analyzer Tool, HTTP Headers, Domain Age Check, Alexa Rank Comparison, Adsense Profit Calculator, etc.
This helps you to measure the difficulty of keywords to get ranked in search engines. It also can detect the faked Pagerank and give PR value results. With these popular SEO tools you can optimize your site easily.
About the Author: If you want to learn more about various SEO tools you have to contact a up to date, professional SEO company.
Source: http://www.isnare.com/
Permanent Link: http://www.isnare.com/?aid=932616&ca=Internet
Most of the major search engines utilize a software to calculate your website ranks.
Search engines know the number of websites are linking to your web-site; more referrers and hits higher rank for your website.
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So, take a look at your website's title tags, and see if you can improve them. The effort that you make will be well rewarded.
Tuesday 15 November 2011
How to Gather Facebook Fans
For many businesses and institutions, having a Facebook page is an effective way to promote their products and services, and can significantly expand their network. Getting tons of fans on Facebook is easy, if you just follow some of these simple ideas.
First off, start with what you already have. Click on the "Suggest to Friends" button and invite friends from your original profile. The number of fans you will get from this method depends mainly on the number of friends that you actually have and your relationship with them. Aside from this, you should also invite your e-zine and e-mail subscribers. Send out an e-mail to your subscribers informing them of your fan page, and place a logo of Facebook in your newsletters.
Get the people who regularly visit your site to go to your Facebook fan page by embedding eye-catching things on your website. Choose from a number of widgets that you can embed on your site, such as the Fan Box widget, where you can display your page stream and some fans, or the Live Stream widget, which fans can use to send comments in real time. You can also load nice videos on your Facebook page and embed them on your website or your blog. The video serves as a link to your Facebook fan page.
People are attracted to unique and interesting material. A great way to get more people to check out your Facebook page and like it is to add interesting stuff on your fan page. Make your fan page unique by uploading an attractive welcome video on your main canvas page. Here, you can share what your page is about and why people should "Like" it. There are also a number of Facebook applications that you can try adding to your page to make it more appealing, such as Vpype, a live video-streaming application where you can air Internet shows directly from your page. There are also several companies that create custom Facebook applications, depending on what you want.
After doing this you post interesting updates, articles and news relevant to your business on your Facebook, so that people who are added in your list get the post and are forced to comment on your profile. By doing this the user who will comment on your profile will in return automatically post your comment to all users in his profile. This will notify more users about your existence and you will end up getting more people in your network.
Don't forget to link, link, link. Make sure you add a link on your personal profile page that will direct your visitors to your Facebook fan page. Place your fan page’s URL right below your profile picture, on the "Write something about yourself" area, so that it will be easily visible to friends who visit your page. You can also link your fan page to other sites, such as Twitter. Your Facebook updates will automatically get posted to your Twitter account, and you can also promote your fan page on your background and Twitter bio field.
Above are the ways of doing it but the most important thing is that you keep on posting on your Facebook profile. You have to be very active on Facebook. An active profile is the key to attracting more and more users.
These are only a few of the things you can do to increase your Facebook fans. Try them out!
About the Author: Seomul Evans is a senior Custom Facebook Fan page designer and a Social Media Blogger.
Source: http://www.isnare.com/
First off, start with what you already have. Click on the "Suggest to Friends" button and invite friends from your original profile. The number of fans you will get from this method depends mainly on the number of friends that you actually have and your relationship with them. Aside from this, you should also invite your e-zine and e-mail subscribers. Send out an e-mail to your subscribers informing them of your fan page, and place a logo of Facebook in your newsletters.
Get the people who regularly visit your site to go to your Facebook fan page by embedding eye-catching things on your website. Choose from a number of widgets that you can embed on your site, such as the Fan Box widget, where you can display your page stream and some fans, or the Live Stream widget, which fans can use to send comments in real time. You can also load nice videos on your Facebook page and embed them on your website or your blog. The video serves as a link to your Facebook fan page.
People are attracted to unique and interesting material. A great way to get more people to check out your Facebook page and like it is to add interesting stuff on your fan page. Make your fan page unique by uploading an attractive welcome video on your main canvas page. Here, you can share what your page is about and why people should "Like" it. There are also a number of Facebook applications that you can try adding to your page to make it more appealing, such as Vpype, a live video-streaming application where you can air Internet shows directly from your page. There are also several companies that create custom Facebook applications, depending on what you want.
After doing this you post interesting updates, articles and news relevant to your business on your Facebook, so that people who are added in your list get the post and are forced to comment on your profile. By doing this the user who will comment on your profile will in return automatically post your comment to all users in his profile. This will notify more users about your existence and you will end up getting more people in your network.
Don't forget to link, link, link. Make sure you add a link on your personal profile page that will direct your visitors to your Facebook fan page. Place your fan page’s URL right below your profile picture, on the "Write something about yourself" area, so that it will be easily visible to friends who visit your page. You can also link your fan page to other sites, such as Twitter. Your Facebook updates will automatically get posted to your Twitter account, and you can also promote your fan page on your background and Twitter bio field.
Above are the ways of doing it but the most important thing is that you keep on posting on your Facebook profile. You have to be very active on Facebook. An active profile is the key to attracting more and more users.
These are only a few of the things you can do to increase your Facebook fans. Try them out!
About the Author: Seomul Evans is a senior Custom Facebook Fan page designer and a Social Media Blogger.
Source: http://www.isnare.com/
Friday 4 November 2011
How to Raise Your Rankings in Search Engines
I don't know how many times I've been asked. "How do I get traffic to my website?"
To best discuss this topic I should break this down into categories
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.
To best discuss this topic I should break this down into categories
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes,nike shoes,best shoes,review shoes," is unlikely to induce a click. What may induce a click would be like:
Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.
4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.
5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >
6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.
5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >
6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.
Author Bio
For more information please goto: http://www.newworldproducts.com/
For more information please goto: http://www.newworldproducts.com/
Article Source: http://www.articlegeek.com/
Google AdSense and AdWords - Like Yin and Yang
Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.
AdSense - The Yin:
Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."
Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.
Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).
AdSense - The Yin:
Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."
Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.
Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).
AdWords - The Yang:
The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.
The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.
The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.
What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.
A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.
The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.
The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.
What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.
A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
Friday 7 October 2011
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Thursday 18 August 2011
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Wednesday 27 July 2011
Free SEO keyword analyzer tool!
This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.
When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.
At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.
The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.
When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.
At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.
The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.
Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.
Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.
Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.
Meta tag optimization results in high search engine ranking
I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolete. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.
This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.
This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.
The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essiential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.
Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.
Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.
Author Bio
Article written by the CEO of http://www.submit-site.org/
Article written by the CEO of http://www.submit-site.org/
Article Source: http://www.articlegeek.com/
SEO- 9 Ridiculously Easy Steps to the Top 10
Search Engine Optimization companies are making a fortune by doing the menial work that is overlooked by many designers. It is ridiculously easy to do most of the work done by most SEO companies, all you have to do is create good habits.
There are 9 main points you should focus on:
• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks
The focus of these 8 steps is to load your pages with as many "keywords" as possible.
Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:
Total Words ÷ Keywords= Keyword Density
Use this formula on your competitors web site and see how they score, then aim to beat that score.
Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.
However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.
Murry Daniels is the owner of Goatsmilktavern Studios, http://www.goatsmilktavern.com/, a web design and internet marketing company in New Orleans, Louisiana.
Article Source: http://www.articlegeek.com/
There are 9 main points you should focus on:
• Keywords
• URL Text
• Description, Meta tags
• Title tags
• Image Names
• ALT tags
• Heading tags
• Content
• Hyperlinks
The focus of these 8 steps is to load your pages with as many "keywords" as possible.
Keywords
Keywords are the most important aspect of good SEO, this is where you tell the Search Engines what your site is about. Search Engines use an algorithm to determine the "Keyword Density" of your site, this formula is:
Total Words ÷ Keywords= Keyword Density
Use this formula on your competitors web site and see how they score, then aim to beat that score.
Choose keywords that best relate to the information, products or services that you are offering. For instance, if I am designing a site about "Web Design", I want my site to include the words "Web Design" as many times as possible.
However, most people don't just search for just one word, they type phrases, so you should consider the phrases that best suit your sites target market. For example, if I am creating a site about "Web Design" in New Orleans, I would include "New Orleans web design" in my keywords. Another way around this is to not separate my keywords with commas, just use spaces, and the Search Engines will make the phrases for you. The most important thing to remember is that the content of each page is different, so only use keywords pertaining to that page.
URL Text
When you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.
Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.
Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.
Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.
Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.
ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.
Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:
Web Design
Web Design Inc. offers custom web site designs...
Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.
H1= first meta tag, H2= second meta tag...
Try to utilize all 6 heading tags on each page to ensure maximum page optimization.
Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.
Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.
You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.
Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:
• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.
Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.
Author BioWhen you name a new page you have the option to call it anything you could possibly think of, why not se a keyword? After all, the URL address is the first things a search engine comes across when indexing your pages. You have to remember content doesn't come easy to everyone, so you gotta slip in your keywords when the process gives you an easy one.
Description Meta tags
These tags are dwindling in importance since Search Engines are now looking at content, but every little bit counts.
Optimize your meta tags to match your content, products, and services, and the Search Engines that still look at meta data will reward your efforts.
Title Tags
Title tags are the tags that tell the Search Engine the title, or formal description of the document or page. This is the word or phrase that is seen at the top of the browser window. The most important rule about title tags is, don't put anything in the title tags but keywords. Once again this is an easy time to slip in your keywords, so don't miss out.
Image Names
As I said before, content doesn't come easy to everyone, so slip in your keywords whenever possible, this applies to image names. If you are saving a picture of a guy working on a computer for your web design web site, don't call it "some_dude.jpg", call it "web_site_design.jpg". The Search engine will look at the code for the site and see the image pertains to the content of the site and this will be another relevant element on that particular page. You have to take the easy ones when you are given a chance.
ALT tags
Alt tags are keywords that you can attach to images, giving more weight to the image since Search Engines can't analyze the content of the image itself. Here is a chance to slip in more keywords without writing great content, use it.
Heading tags
Heading tags are associated with the bold font that leads into a section of text. Like this:
Web Design
Web Design Inc. offers custom web site designs...
Your heading tags should only be keywords, and should be presented in the order that your Meta tags follow.
H1= first meta tag, H2= second meta tag...
Try to utilize all 6 heading tags on each page to ensure maximum page optimization.
Content
As every expert will tell you, "Content is King." Each web page should have at least 350 words on it, and the more the better, but keep in mind the formula for keyword density. You don't want to fill a page with 1500 words of jibba-jabba and only 5 keywords in it. Some people get hung-up on how browsers display text, and use images with text in them because they want a cool font, but browsers can't read the text embedded in images, so this content ads no weight to the page in a Search Engines eyes.
Linkbaiting is the new trend among high ranking sites. Linkbaiting means writing quality content, or articles that other web sites can display on their pages as long as they give credit, and a link to your site.
You don't have to be a vi or emac expert to write good web content, just be thoughtful of how you word things and incorporate your keywords.
Hyperlinks
Hyperlinks are text links to other pages on your site. The rules of SEO and hyperlinks are easy:
• Use hyperlinks so the Search Engine will have a text link to follow to the next page
• Don't use one word links, use long link phrases, preferably keyword phrases
• Use bullets, or some sort of small image that you can attach an ALT tag to, this will ad more importance to the link, and throw in a couple of free keywords for you.
Keep these 9 aspects in mid when designing a site, and you are sure to have a leg up on the competition.
Murry Daniels is the owner of Goatsmilktavern Studios, http://www.goatsmilktavern.com/, a web design and internet marketing company in New Orleans, Louisiana.
Article Source: http://www.articlegeek.com/
Saturday 26 March 2011
How to Write Title Tags for Your Web Pages
When it comes to search engine optimization, the single most important sentence that you will write for your website is the title tag of your main page. If you write it properly then you will have taken a big step towards getting your site well placed in search engine queries for your important keywords.
Before I give you a step-by-step guide to writing title tags, let's define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser's commands (file, edit, view, etc.) is the title tag. On your actual html document the title tag is in the head portion between the notation <title> and </title>.
The title tag is important because it "tells" the search engine what the page is about, and in the case of your main page, what your website is all about. I remember back in my school days that we used to take standardized examinations in which we had to read a story and then answer the question: "What would be the best title for this essay?" Choosing a title tag is something like answering this kind of question. You've got to pick out the gist of your enterprise and highlight it in a sentence. So, take a look at your web page and get ready to begin, following these steps:
Before I give you a step-by-step guide to writing title tags, let's define what they actually are and see why they are important. When you look at a web page in your browser, the writing in the blue strip above browser's commands (file, edit, view, etc.) is the title tag. On your actual html document the title tag is in the head portion between the notation <title> and </title>.
The title tag is important because it "tells" the search engine what the page is about, and in the case of your main page, what your website is all about. I remember back in my school days that we used to take standardized examinations in which we had to read a story and then answer the question: "What would be the best title for this essay?" Choosing a title tag is something like answering this kind of question. You've got to pick out the gist of your enterprise and highlight it in a sentence. So, take a look at your web page and get ready to begin, following these steps:
| 1. | Make sure your three or four most important keywords or keyword phrases appear in the title tag. The most important words should appear near the beginning of the sentence, and they can be repeated within the sentence for added emphasis. For example, if I am offering low-cost web design, then my title tag might look like this: <title>Web Design: Affordable, Low Cost Web Design from the Acme Web Design Company</title> |
| 2. | Leave your branding and sales pitch for another part of the web page. Although it is a natural tendency to want to put your company name at the beginning of the title tag, you should remember that unless you are very famous like Coca Cola, people are not searching for you. So, put your most important keywords at the front of the title tag, and establish your brand name with your logo and other elements of the web page. If your company name includes your keywords, like our hypothetical Acme Web Design Company, then put it in the title tag, but not necessarily at the beginning. Similarly, the title tag is no place for your sales pitch, so keep out flowery or extraneous adjectives, unless they are actual terms used in searches for your product or service. |
| 3. | Place your geographical or niche-defining term in your title tag. If you are trying for a top ten or top twenty position for a term such as "web design," then you are really in for a difficult struggle. However, suppose the Acme Web Design Company is located in Columbus, Ohio. Then instead of attempting the almost impossible task of getting the top rankings for the term "web design," it would be far better to get a high ranking in the geographical niche using a title tag such "Web Design, Columbus, Ohio: Low Cost Web Design in Columbus, Ohio by The Acme Web Design Company" |
| 4. | The title tag can be longer than you think. Some guidelines say that the title tag should be no longer than 70 characters. It is true that only the first 70 characters will show in the top bar of the browser, but search engine robots will read the rest of the tag and the search engines will not penalize you for going over the 70 character mark. Take a look at highly ranked sites in heavily competitive categories and you will see examples of long title tags. Write the tag according to your need to get your important words and phrases included in a sentence that best describes what your product or service is about. |
| 5. | Vary the title tags on the inner pages of your website. Even with a long title tag, it is not possible to highlight all the possible terms which someone might use to find your website. This is not a problem if you make use of the other pages of your website. Instead of simply having a title tag that says "services" our web design firm could highlight "low cost, web design services" on that page. The "contact" page could be used to emphasize the geographical location once again, and so on. Many websites make the mistake of repeating the same title tag on each of the inner pages of the site. Avoid this and use each of your page's titles to target important keywords and keyword phrases. |
So, take a look at your website's title tags, and see if you can improve them. The effort that you make will be well rewarded.
Impending Changes in the SEO world
The sky isn't falling chicken little, but your traffic may be in the near future.
There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the "little guy trying harder" appeal that once helped to create a great deal of it's public support.
Many users don't really care which search engine they use as long as they are getting the results that they're looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:
For those of us that are forward thinking enough to prepare for this shift, the next six to eighteen months should be very rewarding. For everyone else (especially those relying entirely on traffic from Google) it will be somewhat like riding off the edge of a cliff in a Mini Cooper. So, what can be done to prepare?
There is no question that Google has been a dominating force. There is also no question that Microsoft has both the financial and the manpower resources to give them some serious competition and probably eventually get the upper hand again. As Google has grown to a size comparable to that of Microsoft, it has lost much of the "little guy trying harder" appeal that once helped to create a great deal of it's public support.
Many users don't really care which search engine they use as long as they are getting the results that they're looking for. In this area, Google is falling seriously behind. In an attempt to filter out more of the web sites using artificial means to improve their ranking, they have knocked a large number of legitimate web sites out of the SERPs and often prevented newer web sites from appearing to begin with. While I applaud their effort to combat the web sites using spam techniques to climb above legitimate web sites, I can say with out a doubt that unless they find a better way to do this they will begin loosing market share in a big way. There are several reasons, some of which are not so obvious:
- People want relevant and timely results. If Google continues to delay newer web sites and web pages from ranking for applicable terms, users will go elsewhere to find more up to date results.
- Many web site owners using Google AdSense will begin switching over to competing services from Yahoo and MSN - which they are likely getting traffic from. Since the ads are a source of revenue for these web site owners, they are going to deal with the search engines that are helping them make more money.
- Many web site owners will remove the Google site-search from their web sites since they aren't getting traffic from Google.
- Web savvy people are often asked for advice from those who are not as proficient with computers. It won't take too many bitter web site owners telling these people to use a competing search engine before Google starts to see the effects in their bottom line.
- Microsoft has been developing Windows Vista (www.microsoft.com/windowsvista/default.aspx), in fact, the beta version has already been released. Microsoft will put a serious dent in Google's business with this because they have built a handy little search box right into the operating system.
For those of us that are forward thinking enough to prepare for this shift, the next six to eighteen months should be very rewarding. For everyone else (especially those relying entirely on traffic from Google) it will be somewhat like riding off the edge of a cliff in a Mini Cooper. So, what can be done to prepare?
- Diversify your internet marketing strategy. Search engine optimization (www.wildfiremarketinggroup.com/search-engine-optimization.php ) should only be a fragment of your internet marketing. For starters, you could consider advertising on other relevant web sites, utilizing a pay-per-click campaign and publishing articles on other web sites.
- Plan for the adoption of new technology. Blogs are here to stay and RSS is taking hold. Stay on top of new and innovative ways to use technology to multiply the effectiveness of your search engine optimization campaign. You can get a general idea of what technologies to look at by staying up to date with the advances in operating systems, browsers and related software and hardware.
- Avoid using spam techniques to improve your ranking, such as hidden text, keyword stuffing, or link spamming. Most of these questionable techniques don't work and those that do don't work well - and you risk having your web site banned.
- Update your web site on a regular basis. A web site that is constantly growing is viewed by the search engines as more important, a side benefit is that by generating useful content other web site owners will have a reason to link to your web site.
Link building for effective search engine optimization
When you begin the task of acquiring quality and relevant backlinks to your website there are many factors that can increase or decrease your search engine rankings. This article outlines the difference between good and bad backlinks.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.
Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
A quality backlink pointing to your site should be in the same category and relevant in content to your website. The page where your link is located should be indexed by Google and the page should also have a Google page rank. The webpage where your link is located should also contain no more than 30 other out-going links to other websites. Link pages with more than 30 out-going links are less relevant to the search engines. Having your link posted on this type of webpage can affect your search engine rankings in a negative way. Other excellent techniques of acquiring backlinks are directory submissions, posting articles, blogs and forums.
For directory submissions select the proper directory category and take a look at how many other websites are contained in the category where your link would be posted, if you can manage to get on the first or second page of the listings, this is a quality backlink. Also look at the Google page rank of the landing page for your link. If the page has a Google page rank this is also a quality backlink.
Stay within your category, relevant content is very important to the search engines. Write an article preferably relevant in content to your website and submit the article to high quality article directories. Blogs are an excellent way to get quality one-way backlinks, Blog sites also receive tons of traffic, which in turn give your site more exposure. Posting your link on forum pages is also an efficient method of aquiring backlinks instantly.
Backlinks to avoid would be a zero page ranked webpage, especially if the home page has a zero page rank. Links posted within framed webpages which will also steal your traffic. Especially avoid link farms, webpages which contain more than 100 unrelated outgoing links, This type of link page is frowned upon by many major search engines. Avoid Webpages with mirror sites containing the exact same content with a different URL, also pages that utilize redirects and URL cloaking. Never post your link on a webpage that contains a "no follow" or "no index" robots meta tag within the source code. Dynamic websites with question marks in the URL should be avoided because they are not always indexed by the search engines.
Avoid posting your link on a page that opens very slow or contains mostly ads and flash banners. Try not to aquire or purchase great numbers of backlinks in a short period of time, backlinks should be accumulated gradually. Also avoid webpages and directories that list their results in alphabetical order, as their database increases your link could be moved to a less relevant page with less pagerank. Quality backlinks are one of the most important factors involved in the process of acheiving high search engine ranking.
While Designing a Website wear the Shoes of a Crawl Spider
The is similar to tests of strength knights of yesteryears went through. To taste success a website needs to be more than functional or great looking. It is a complicated business and webmasters are now kept on their toes trying to get higher rankings on search engines.
The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.
• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.
• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.
• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.
• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.
Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.
A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.
What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.
Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.
When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.
The secret lies in appealing to search engine spiders and so you need to know in detail how a spider works before you build a site.
• Spiders read text and cannot comprehend images, colours or graphics. So, any page that is design friendly with little or no content it will receive a low rank. Unless, you include in text format information contained in graphic images; submit only URLs of main content pages and not splash pages; include ALT descriptions of all pictures and include keywords that pertain to them.
• Know that the components that attract spiders are: TITLE tags, META tags, Header tags, keywords, and links. Many spiders score entire sites based on the overall scheme.
• Spiders read algorithms and do not take in whole pages. So, be news savvy and like newspapers place the most important information first. Titles, headers, and the introductory paragraphs must present the essentials.
• Keep updated on technical advancements in the way search engines examine materials. Read through guidelines of major search engines, as well as blogs and forum devoted to SEO and spiders.
Once your page is designed think about using a search engine stimulator to evaluate your pages. See: www.webconfs.com/search-engine-spider-simulator.php you can add the tool to your website. The report will clarify where you need to make any changes.
A search engine stimulator will also help you determine whether hyperlinks in your pages are "real." Experts recommend using tags instead of java script based menus. Try and limit hyperlinks to less than 100 and check that they do not lead to 403 Forbidden or 404 Page Not Found pages. Spiders do not deal with such errors and your pages will not get indexed.
What any search engine spider does is that is crawls the web and indexes pages in any given database. The spider makes use of algorithms to determine page ranking and relevancy of indexed pages.
Be SEO savvy and select keywords that search engines will find. Tools like Keyword Playground and Website Key Word Suggestions will help greatly. Avoid dynamic pages and if you have them then run them through the spider stimulator to check if dynamic pages are accepted. Get your Meta Keywords and Meta Descriptions Right these are the delicacies a spider relishes. They are the cornerstones of page ranking and relevance in the "eyes" of any spider.
When planning a web site and its pages keep in mind at all times " the spider." This will help you develop pages that are search engine friendly.
AdWords Tips: All About Keywords
As you probably know, Google AdWords is a pay-per-click marketing system, which is a great way to get traffic to your site. But if you don't know the ins and outs, it can end up costing you a lot of money and not making you any.
So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!
Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:
First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).
There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)
But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)
Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
So, what's the key to success with AdWords? Well, I wish I could tell you there were one or two simple tricks, but the fact is, the best way to ensure success with AdWords is to be familiar with every aspect of the system. This will likely take weeks or months of research, plus a few bucks spent testing out a real AdWords account. However, you can greatly increase your chances by following this bit of advice: don't skimp on the keyword research!
Maybe you had it in your head that you could go through your site, grab 20 or 30 words or phrases, load them into an ad group, and you'd be watching the traffic and sales pour in. This is simply not the case. Keyword research should be the most time-consuming part of setting up any campaign; not only that, but you should be doing it all the time. That's right - never stop building your keyword list. Okay, now let me explain a few things:
First, you need to understand how Google uses your keywords to show your ads. You place a bid that determines your maximum cost per click (CPC) for each keyword. This can be different for every single keyword, if you wish. This bid does not represent the amount you'll pay for each click (like on Overture); this is just the maximum you'll ever pay for any single click. For example, if you have a max CPC of $0.50 set for a keyword, you'll only have to pay the full amount if someone else bids $0.49. If that person decides to lower his bid to $0.30, you'll only pay $0.31. This is because Google's bid discounter only charges you one cent more than the next highest bidder, no matter what your max CPC is. Theoretically, then, you could bid $10 or even $100 and still only pay $0.31 for a click.
Okay, so now you know the basics of how keywords work in AdWords and how Google charges you for clicks. What's next? Keyword research. The best way to go about this is to use WordTracker. I won't get really specific about how WordTracker works, because they've got a ton of information right there on the site - just go do some reading there when you finish this article. Basically, though, WordTracker will help you find the best keywords to use in your AdWords campaign. You type in any word, and you'll get up to 300 related terms, which you can then click on to find a few hundred variations of that term. The terms you'll get are all terms from WordTracker's search query database, which uses metacrawlers to compile information (again, they explain it on their site if you're really interested). So you know that all the words you find there are real terms that people are actually searching for. Even better, you get a prediction of how many searches to expect per day for any keyword, how many times it shows up in their database, and a KEI value to determine your best words (KEI stands for Keyword Effectiveness Index, which you can also read about on the site). You can get a free trial, or you can sign up for a single day to test it out with all the features included (a day's membership is just a few bucks).
There are some free keyword research tools you can use, but I recommend these only for absolute newcomers who have no budget to start out with. Overture's Keyword Inventory is a good, free resource, but there's a catch: it shows results only for searches done through www.yahoo.com. If you're marketing with Google AdWords, you should know that Google accounts for at least twice as many searches as Yahoo!, in some cases three or four times as many. (Though reports vary, Google usually receives credit for about 50-60% of all searches, while Yahoo! gets about 20-30% - but this is based on all searches, and results for individual searches may vary widely.) You may find other "free" tools or downloadable programs that claim to help you with keyword research, but I say don't bother with them. You get what you pay for. Most of them just pull their results directly from other free online tools, and they don't offer anything in the way of features unless you buy the "full version." If you're out to get one for free, just use Overture. (Google's own traffic estimator is decent, but it doesn't give you an exact count for searches within a given period; you just get status bars, which are hard to interpret. Google's bid and position estimates are also usually way off.)
But third-party tools, even if they're very good, won't do your keyword research for you. You'll have to pick through your web site (or your affiliate's sales letter) for words and phrases that you can use. Then, using those words, see if you can think of similar words or concepts that people might be searching for. There's no real trick to this; you've just got to do a lot of brainstorming. Once you've got a good core list, take that over to WordTracker to beef it up. (Hint: If you see any words that don't directly relate to your product, service, or niche, add them as negative matches.)
Now you should have a lean but healthy keyword list. This is your first step to beating out your competition on Google AdWords.
SEO Optimization - Get Keyword Density Just Right
It has always been about being noticed. People dress well or do something bizarre in order to be noticed or make a statement. To get ahead in life or business one needs to be at the top, first in line. Now more often than not, the World Wide Web to functions along the same principles.
With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.
It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :
• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.
• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.
• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.
• Be smart and spell your keywords with variations and also include plurals.
Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.
A Keyword Density Cloud see www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.
It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.
The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.
So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours. Visit Stars Web Developer for SEO optimization for you website.
With tough competition between websites, articles, and e-commerce sites what makes one more successful than others is the position a site gets on search engines. The higher the ranking the larger the number of hits or traffic to the site. To achieve a higher position websites use the strategy of SEO optimization and content is written such that it is key word dense.
It is not as simple as using words repeatedly you need to know which keywords are relevant to your website and pages. Once you have a master list ensure that :
• Match keyword tag with content. Ensure that the keyword meta tag has around 900 characters or 25 words.
• Ensure that the keyword density in between 3-10% . And, avoid using the same word more than once in a sentence. Check keyword validators to determine the exact density percentage.
• Try and maximize use in the top half of the page. Many search engine spiders do not go beyond 25-50%.
• Be smart and spell your keywords with variations and also include plurals.
Go one step ahead and make use of a keyword density checker. This is an automated system that will comb through your web content and highlight words used in higher density. The system will enable you to perfect your pages and provide what search engines or spiders want.
A Keyword Density Cloud see www.webconfs.com/keyword-density-checker.php can be used effectively to crawl selected URLs, analyze word density, and remove common stop words. The tool can be added to your website and fulfil a vital role in SEO optimization.
It is all about knowing how to gather your audience or customers and the keyword density checker or cloud can help you through several stumbling blocks. The golden rules of SEO are: keyword density, keyword frequency, keyword prominence, and keyword proximity.
The basic rule of thumb is to know "what are the keywords your potential customers are likely to use." Key words must not be random but relevant to your line of business. The trick is to strike a balance neither too many nor too little. Too many can get your site banned and too little means you get lower rankings and your wonderful site goes unnoticed.
So, while sticking to your marketing plan and focus take a moment to take care of web content and its many nuances. Make content meaningful and relevant, find out the most important words that will be used to find what your site has to offer (put yourself in the user's shoes). And construct content using all the golden rules and keys mentioned above.
If you tread the right path success in the World Wide Web will be yours. Visit Stars Web Developer for SEO optimization for you website.
Sunday 20 March 2011
How to Raise Your Rankings in Search Engines - Basic SEO
To best discuss this topic I should break this down into categories
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes, nike shoes, best shoes, review shoes," is unlikely to induce a click. What may induce a click would be like: Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.
4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.
5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >
6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.
1. Title Tags
The title Should contain keywords and keyword phrases that is important to your site. Our recommended maximum number of characters for this tag is 60.
Also when counting your characters remember that spaces are considered as well.
Titles should appeal to the reader otherwise even a top position will lose a lot of clicks.
For example, "shoes, nike shoes, best shoes, review shoes," is unlikely to induce a click. What may induce a click would be like: Shoes - Find out the latest styles on name brand shoes.
2. Description
The maximum number of characters I recommend for this Tag is 150. Any longer than this and it will only be cut off and may count against your site being listed high in the search engines. Try to repeat your keywords that you used in your title in a proper sentence and in 3rd party. Avoid I, Me, Myself etc
3. Keywords
keywords My recommended maximum number of characters for this tag is 250. Any more than that may be considered spamming. Keep your keywords focused upon what your site is about.
Don't think that if I use an assortment of different keywords that your site will be a seller. Targeted marketing is associated with your keywords.
4. Keyword Nesting
Description: A term used in searching to indicate the sequence in which operations are to be performed
Enclosing words in parentheses identifies a group or "nest." Groups can be within other groups.
The operations will be performed from the innermost nest to the outmost, and then from left to right.
keyword nesting is nesting your top 5 most important keywords in the html page that the public will see. I would recommend using the keywords that you've used in your title, description.
5. Head Tags not to be confused with (head) tags def.
HEAD or HEADER (of HTML document)
The top portion of the HTML source code behind Web pages, beginning with and ending with . It contains the Title, Description, Keywords fields and others that web page authors may use to describe the page. The title appears in the title bar of most browsers, but the other fields cannot be seen as part of the body of the page. To view the portion of web pages in your browser, click VIEW, Page Source. In Internet Explorer, click VIEW, Source. Some search engines will retrieve based on text in these fields.
Head Tags should be a repeat of your title tag. Most webmasters put their head tag right after the body tag. A head tag will look like this (h1) (/h1) with the ( and ) being replaced with < >
6. Anchor Links
Anchor Links is one of the most important html tags that your site needs to gain search engine page rank especially in google and msn.
Free SEO keyword analyzer tool!
This article is about a free website which has a great text analysis tool, that is very useful for anyone in the internet marketing game or who optimizes their website for search engine rankings. The sites address is www.textalyser.net this tool really does the job when it comes to analyzing either all the text on a website or just a certain portion of your choice. Giving you all sorts of great information about the keywords used in the site.
When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.
At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.
The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.
Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.
Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.
When you first enter the site you can either paste in a certain portion of text into the designated area, or you just type in the URL of the whole website you would like to have analyzed. Then you can choose as to what analysis options you would like to perform. Such as the minimum characters per word, whether you would like it to ignore numbers, and a few more. After you chose your options then you simply click analyze the text, thus returning you a complete very detailed analysis.
At the very top of your analysis it shows some basic text information like the total word count, number of different words used, sentence count, a readability index ranging from easy to hard. That little function comes in handy, because you definitely want the text of your page to be easy for the viewer to read.
The next and perhaps most important feature, shows you the occurrences and frequency at which the top keywords for your page show up. It ranks them from the number one word to whichever number you would like it to stop at. That is set at the options you chose before you analyzed the text. This particular feature is very nice to SEO's, seeing as that it lists the top words on a site and the density/frequency of which they appear. So an example of how this might help would be if you were targeting to have a certain keyword density for a particular keyword on your site. Thus enabling you to figure out whether to add more or less of that word to meet the density at which is required for the search engines to list you for that keyword.
Not only does this tell you your top ranking keywords it tell you the top word phrases, ranging from 2 word to 5 word phrases. It gives the count of how many times that phrase was used and also shows the frequency compared to the rest of the text on the page.
Anyone who is in the internet marketing field especially marketers who optimize their websites for search engine traffic can make great use of this free tool. I personally find great use in this tool for the process of my keyword research, which is essential for any search engine optimization campaign.
Author Bio
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.
Search engine specialist Steve Bis, is the author of the free search secrets newsletter and owns a unique web search tool that will help you find anything on the internet in 60 seconds, eliminating your search frustrations.
Google AdSense and AdWords - Like Yin and Yang
Many websites include a section or two with the "Ads by Google" above it or below it. These are ads displayed via Google's AdSense. When you do a search on Google and see ads in the search results pages, they are generally AdSense ads.
AdSense - The Yin:
Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."
Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.
Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).
AdWords - The Yang:
The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.
The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.
The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.
What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.
A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
AdSense - The Yin:
Google's AdSense is programming that "senses" the content of a page or search. It finds keywords on a web page or in a search phrase to determine the subject of the content. It does this by either "reading" the page, or taking a look at the search term that was typed into Google Search. It can "Sense" which ads in the system are relevant to the content or search and display them - thus: "AdSense."
Before ads on a page are displayed, AdSense searches its database of advertisers and finds ads that are associated with keywords on the page or in the search. Now AdSense needs to decide which of the thousands of ads vying for position are actually displayed. To make this decision, AsSense looks at the advertiser's bids for the relevant keywords. The advertisers that have a combination of the highest bid, keyword relevance and best click through get displayed first.
Google tracks clicks on ads and advertisers pay Google the bid price for each click. When the AdSense ad is on someone's web page, Google pays the website owner a portion of the payment for each click. The term "monetizing" your site refers to taking your existing site and placing ads like AdSense on it to make money (or finding other way to make money with websites). If you get 10,000 visitors and 10% of them click an ad that pays you, theoretically, $0.75 per click, you just made $750! Not bad for just copying some AdSense code (which Google provides) into your popular website's HTML (if your site is not popular, learn about SEO - Search Engine Optimization - from sites like AcmeWebResources).
AdWords - The Yang:
The other side to AdSense is AdWords. AdSense ads have lists of relevant keywords associated with them. Each keyword is bid on by the advertisers for placement in the results pages and on web sites around the world. The words that will prompt a display of an advertiser's ad are bid on by the advertiser. When an ad matches the words on a page, the ads are displayed; thus: AdWords. AdWords is the system in Google that is used to place ads that display in AdSense.
You can enroll in AdWords to pay for AdSense ads to drive traffic to your site. The first step is to sign up with Google. The next step is to associate keywords to associate with your site.
The idea is to drive traffic to your site through the use of relevant ads. The more relevant the ad to your content, the more targeted your traffic will be. Compose your articles around your list of keywords. Next, write an ad based on the keywords and assign keywords to the ad. You will bid on the keywords at the time you associate keywords with the ad. If one of your keywords is searched for or relevant to a site, and you have a good bid and relevant ad, your AdWord ad will be displayed. Only when someone clicks your ad are you charged by Google.
The more popular keywords are wanted by many competitors, so the prices per click can get pretty high. It is not uncommon for a click to cost $5 or even $10. If you have 10,000 ad clicks, after you account for your conversion rate (the rate that you convert visitors into buyers) you better be sure you are making more than the ad click costs! But it should never break your bank because you can set the bid limits and the monthly budget.
What if you can't afford $5.00 per click? Since the more popular keywords are so expensive, it is best to bid on less popular keywords because the cost per click is lower. Google presently has a minimum bid of $0.05 per click. If you can get those, you can reduce your advertising budget.
A popular site can make a lot of money, however, a lot of money and time can be wasted. To avoid waste, you have to learn as much as possible and get the right tools to do the research.
Meta tag optimization results in high search engine ranking
I was compelled to publish this article after noticing several SEO specialists writing in reference to meta tags being dead or obsolete. Meta tags are not dead. I will be the first to say, meta tags are utilized by all major search engines and are very much in use and extremely important to search engine ranking. If you need proof of how important meta tags are, try removing your meta tags and watch what happens to your search engine positioning. Your site will plummet to the depths of the unvisited web. Meta tags are frequently an overlooked factor which can improve the ranking of most any website.
This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.
The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essiential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.
Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.
This is an example of how vital meta tags are to your webpage and to your search engine ranking. Our website ranks #6 and #7 consistantly on MSN for the keyword submit site. To test the dead meta tag theory, our source code editor changed one word in the meta description tag and we dropped to #15 in the search results. Our rankings on Google and several other search engines suffered even more so. Needless to say we made changes accordingly. All major search engines definitely utilize meta tags for a description of the webpage and for indexing within the search results.
The title tag is one of the most important on page factors to consider. This is because search engine spiders read this tag first and place a high level of importance on the keywords found there. The title tag is also used for the title of your listing in the search results. The contents of your title tag will also appear in the top left corner of the browser bar. Correct title tag optimization is essiential and will result in a dramatic increase in your search engine ranking. The title tag should contain at least one or more keywords to be of any relevance to the webpage.
Search engine spiders read the description meta tag next. This tag is often used as a website description in the search results. The description tag should also contain a few keywords. The keyword meta tag is also vital to search engine ranking giving search engine spiders a sample of relevant text and content within a webpage. Other meta tags include robots, resource, author, copyright etc. These tags are not as important as the title, description and keyword tag, however they should be included if possible. To acheive high search engine ranking optimize your meta data. Proper onpage optimization will greatly improve your search engine placement.
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